Canon UK is the official imaging supplier to the Tour of Britain for the fifth consecutive year, making them the longest running sponsor of The Tour of Britain. The Tour is won by the riders and teams at the front but Canon's tireless back office support helps to ensure that the event runs smoothly. Canon is supplying a range of high-end print and imaging equipment to the race as well as the official Tour of Britain photographer. The company's imaging solutions and technical support guarantee that all race results and digital images of the high speed, high drama race are captured, distributed and viewed by race organisers and the general public.
Canon has a long history of high profile sports sponsorships, stretching back over 30 years, and is delighted to be a part of the Tour of Britain once again. Canon's technology is designed to enable companies and individuals to achieve their goals - an objective which is encapsulated in the company's "You Can" philosophy. The Tour of Britain is a great example of a mass participation, community focused event and the sponsorship fits perfectly with Canon's global philosophy of 'Kyosei' - living and working together for the common good. This further emphasises the company's strong heritage in supporting environmentally friendly activities and clearly demonstrates commitment to customers, staff and the environment.


