History of The Tour of Britain

The Tour of Britain is a blue riband cycling event that returned to the British cycling calendar in 2004 after an absence of five years. Cycling is a hugely popular sport and British cyclists are among the best in the world, winning five gold medals in the 2004 Olympics and Paralympics.

The Tour of Britain has formerly been known as the Milk Race, the Kellogg’s Tour and the Pru Tour. Our aspiration was to re-launch the event along the lines of the Tour de France, which has no title sponsor but a spectrum of public and private sector support. We hope that this will add sustainability and longevity to this important event.

The Tour of Britain has placed itself on a global platform alongside major races such as The Tour de France and Giro d’Italia by attracting a combination of national and international teams. Participants have included world champions, Olympic medallists and Tour de France winning teams.

The Tour of Britain has three directors:

• Chief Executive, Hugh Roberts who also heads sporting marketing and events company Sweetspot
• Mick Bennett, double Olympic medallist
• Peter Moore OBE, former Managing Director of Center Parc

The Tour of Britain is a not for profit organisation governed by a Board of Trustees with representatives from the sport of cycling, trade and industry and politics.

To find out more about previous editions of The Tour of Britain, click on the links to the left where you’ll find details including routes, stage winners and over all winners.