Betafence to Provide First-Of-Its-Kind Bespoke Barrier Solutions for The Tour of Britain

02.09.2009

SweetSpot, organisers of The Tour of Britain today announced that Betafence, the world’s number one fencing company, has become an Official Supplier of The Tour of Britain professional cycle race, which is taking place from the 12th to the 19th September 2009.

Betafence will provide The Tour of Britain with bespoke aesthetically pleasing crowd control barriers never seen before on British soil. The barrier system will be used at the race finish venues across all eight stages of this year’s Tour. In addition Betafence will be providing access control and other security solutions to be used across the technical and racing areas of Britain’s biggest professional cycle race.

Commenting on the agreement, The Tour of Britain’s Technical Director, Mick Bennett said: “We are thrilled to have Betafence on board as an Official Supplier to The Tour of Britain. Betafence have quite literally ‘raised the bar’ in designing a totally unique barrier solution never used before in the UK and we will be using this to ensure the safety of our riders and the crowds, while at the same time also helping to promote our sponsors and partners on the race. We look forward to working closely with them.”

Andy Wilson, Business Manager, Betafence said "Betafence is proud to be a partner on such a prestigious UK sporting event and lending our support to the Prostate Cancer Charity. The Tour of Britain presents a fantastic opportunity for Betafence and has helped us develop a new addition to our 'Total Solution Provider' market approach. The new barrier, 100% manufactured in the UK, has been designed to ensure spectator and competitor safety. The UK’s No 1 Cycling event is the ideal shop window to demonstrate this new design which is transferrable across similar events. We look forward to working alongside Mick and his team to make the event a great success."